What takes WP to heights, no really !!
Okay. Im sure that you all came across many posts like this. What WP really needs to succeed?? Before we start discussing about what it needs to succeed, let us rewind what we know already (about why the platform is striving to get a foothold).
First and foremost, "there's no app for that" situation-which is obviously the lack of support from developers. They have their own reasons for that. (we don't want to discuss chicken-egg situation here again). Secondly, "There is no option for that"-situation. Now this comes from our own MSFT. The OS itself lacks from many features. We have no notification center, no file manager, lack of APIs (from a developer's perspective). Again we don't want to discuss whether we really need these so called "missing" features. We did that a zillion times before.
Thirdly, the bad press. Honestly, pretty much everyone out in that field have a strong distaste against WP. I don't know why, neither do they. May be it's their hatred against MS, they don't like a giant coming out to an arena and throwing out it's opponents swiftly and creating a monopoly. (their desktop OS, Office suite, cloud solutions are some examples). In some field, it's opponents didn't even had a chance to compete. Or it might be their loyalism towards the android, iOS. Whatever the reason might be, they keep publishing blogs either biased against WP or whistling the disadvantages of our one year old OS. (if you never seen one, really! Get out of WPC and look beyond win sites).
Is that it!! Pretty much. Although above sited reasons are true to an extent. The real reason that keeps the WP crippled is something else. It's so simple but is most significant than anything else.
Human perception. Our attitude towards everything defines it. If a company succeeds in creating a positive perception towards itself, it ultimately wins. For example, let us take something very simple. Which color do you like?. I can probably guess what it will be. Almost everyone would tell a colour that we can easily see in a crayon box. (well if you said some other colour or something like #389AD2, well congrats. You are one of the few who are ahead of the curve). What i am coming to tell is this, most of us don't think something that is uncommon. No no, a correction we do think something weird but never follow it in the fear of what others might think. We don't want to think outside of the society and look like a freak. Okay try wearing a printed tee-shirt and blue jeans and walk into your company's board meeting.( good luck on keeping that job afterwards). Again, who made a rule that it is anti-social to do something that no one would do. Answer is, us. Yeah, we all have tons of maxims around us for every aspects of our life.
Now connect this with our WP situation. I think you got what i really was saying. If you don't, let me explain simply. My friends are playing with their smartphones which are very popular in the market. You can remember their icon-based structures and all. I don't want to hold a phone that has coloured boxes which looks like colouring sections of a kid's book. What would they think about me if i took my mobile in front of them. Seriously, i had to convince one of my friends that it is actually a smart phone and there is an OS called WP at first time. I was afraid to hold it in my hand for so long time even though it contains NOKIA above the screen. ( i come from a land where nokia has a strong brand recognition, take it to the account). When i am in public everyone would stare at me and my so-called weirdo mobile until i put it back into my pocket. They keep looking at it and thinks it as anything but a mobile. Some even asked me what it actually was. Seriously. Some thought it was above any mobile phone they've known after i explained them. No one wants to get leper-d from the tech community around them just because they have have a phone that no one else has. Taking account of that no app problem with this, we don't stand a chance when we compare ours with them. I didn't. All i could be proud of my 920 was it had a powerful camera. Even the fluid UI was armless against S3 and optimus(android at that hi-spec was sleek too). Adding "no options for that" in OS, most of 'we', switch to some other platform.
To prove what i am telling you is some what true, let us take a statistics about the adoption of WP. It says about 47% (not sure), users migrating to WP are from feature phones. Which is huge by the way. Think, in feature phones there aren't any apps. A feature phone user never uses Instagram, may be never even heard of it. No app problem is not a matter for him (at least until he gets to know about all these, which happens pretty fast). He might not know what features different OSs provide. (unless he does a lot of research on that, unlikely). Look here, im talking about common man here, not techies and nerds. He just looks at the mobile specs and goes for it. They will start their journey with a smartphone from lower-tier phone. My condolences for those who chose an android at entry level. Which happens for the most of the time. Forget about iOS here, I've never seen a person who buys iPhone as his first smart phone. Some select WP(thanks to 520) and gets to know everything about smart phone world then after. But i rarely seen persons who regretted buying a 520 for app situation.
Does all this ring a bell in your head!!. It's our perception about everything that determines the success.
Okay, i am getting long and dragged you all the way to here. Here's my point. MS needs to change world's perception against it's cute OS (in some parts of world,it needs to create awareness also).
The OS is awesome and has a solid foundation. I remember how crap android was in it's 1.0v days. The success mantra of android was open source and Samsung's hatred against Nokia's Symbian fueled it. But on the other hand, WP is not a crap in its first iteration, which we are using by the way without much regret. All it needs is some time to grow.
I am seeing a change here, i see phones with coloured boxes in its screen more often nowadays. People started to accept it as a part of their community. They are getting used to the plain sleek OS. The process is gradual but promising. By the time people get to used to it and think about giving it a try, the MS would add all those missing features and ornaments to its new born daughter and app ecosystem would be more stable. Both these things would merge to a single point in near future. I guess, that would be the moment WP really starts to take off from the ground. Which is in my opinion happens some where near 2017 or WP 8.5 .
-Here's to a software giant who never stopped pushing until it reaches top and crowns itself.