The problem is unoptimized assets and poor JavaScript.
Actually, in this case, it is the ads, which we do not have direct control over. The website itself is actually very well optimized, and even better with the redesign. Trust me, I complain about them all the time. But we have to pay the bills too. Still, there is room here for improvement on our end.
things are uniform and predictable. These eye jump issues are things that any novice desginer should notice.
Oh we know. It was done on purpose, not on accident. Not something we missed and it has nothing to do with being novice. Saying things like "objectively poor" does not actually make it objectively poor. You need a little more meat on that argument and saying what the majority of other sites are doing is not that kind of evidence.
"Uniform and predictable" also has a downside, including causing the reader to be lazy, skimming over content and missing things.
Regardless, as of right now the current design will be staying. Besides this forum with its handful of complaints, most people either are enjoying it or have not said anything. Put it another way, we had much, much, much more pushback when we changed the color scheme last year than this redesign.
In fact, we are not getting any pushback whatsoever. This thread represents the grand total of the complaints we have received either by Twitter, email, p.c. or comments. At just two pages deep, it does not signal a rebellion out of the nearly 4 million uniques we do a month.
Put it another way, if our data collected shows higher time on site, more engagement, higher forum participation and I am barely hearing a peep in terms of complaints, yeah, then it is a winner. Driving our website by personal opinion is something we are trying to avoid.
From Alexa's latest numbers (plus i have some internal ones):
The whole "horrible design" thing means very little without numbers. If there is one thing I have learned in the 8 years on this site, it is that none of you agree on design, what makes a good ad, what Windows Phone should look like, or if a flagship phone is good looking. Aesthetic opinions are a complete mess. Just look at this morning with everyone freaking out over circle icons in Xbox Music.
I want to be very clear on this: If we saw our analytics crashing, people not staying on the site, people not clicking through articles, not heading to the forums, etc. in comparison to old design,
we would not keep it. It was so successful though after 24-hours and a 50% rollout, we flipped the switch for everyone.
Site design is very important to us and will continue to monitor and tweak things going forward. But so far, we are happy with the results and as far as we can tell, most of our readers are too.