...so they get an Android or iPhone to get those apps...
Ah, so we get another piece of the argument now. We're beyond the fairness argument, and we want to talk about how to entice users...
Here's a simple reality... I have users at work that I buy/recommend smartphones to use for work/personal use. My CEO, CFO, two COO's, and several others. The CFO has an iPhone, but everyone else has some Android phone... typically HTC EVO's or Samsung Galaxy (of some variation). My CEO has had 7 different phones in the past three years. I typically can push them in the direction I want them to go based on what work-related function they want, but Windows Phone has been difficult because of the hype of the other platforms... My CEO is constantly saying he wants an iPhone. I get him one, and he ALWAYS hates it. Every. Single. Time. It's too small for a man of 6' 7" tall, but he hears about it from his rich friends, so he is constantly curious. Then he goes back to Android. I showed him my Titan, and he loved the big screen but said, "Can I get that in Android? I don't want to relearn something." I got his wife the Sprint Arrive, and she loved it... the only phone she's had more than 6 months... but she finally went iPhone too... because her kids talked her into it. She doesn't like it, "it's too complicated... I don't use all this stuff," but she keeps it. I can't explain it.
If I ask them what they use on their phone, aside from texting and email and other built-in functions, only a couple of them have even bothered to look at the whole "app scene". They use a few fantasy sport apps and maybe some novelty app or two, but most of them ditch apps as fast as they download them after the gimmick wears out, and more common, they've NEVER used an app that was preinstalled on their phone. In fact, my CEO once asked, "what's that Sprint TV crap? How do I get rid of that?" I don't know a single person that actually uses Siri except for hands-free in the car, and the CEO's son actually said, "it's creepy, but I like it for hands free when I'm driving."
I bet that if we could poll every smartphone user on earth, I bet a majority would say the same, and I believe that because companies like Apple, Google, and Microsoft do this research to decide what to bundle in the platforms. Why do you think they all include email and mapping programs and leave the rest to users?
Apps are a fad... available for the whims of the trendy and the bored. Why do you think people are so easily enticed by free and "cheap" $1 apps? They're cute, fun, whimsical, and after a while people move on. By the time Instagram comes to Windows Phone, nearly no one will care about it anymore. It exists because neither Facebook nor Twitter make it easy to post pics from other devices... but it's super easy on Windows Phone. If Microsoft or OEMs put in some filters natively, we wouldn't need it.
Picking a platform is based exclusively on trendiness... iPhone was flashy and trendy and caught on fast, but it didn't have a third-party app to speak of for the first year! Android picked up easily too, because it wasn't Apple... and it took a while to grow the marketplace. But everywhere you looked, there was a commercial for Apple or "Droid".
Windows Phone needs that trendy factor, and apps alone aren't going to cut it. You know why Nokia has outsold Samsung on Windows Phone? It's not the exclusive apps... it's the marketing. Nokia has been out there pushing. They're struggling financially, but they're doing what it takes... and people are noticing. If Samsung and HTC want to join the fun, bring it on! For now, though, it's all Nokia.