They did. They said it's coming in the fall. It's the same line repeated by nearly every manufacturer. If that's not the answer you want then switch to another OS and HOPE it receives an update when all the other phones do.
*IF* they'd just said "it's coming in the fall" and then
nothing else, I'd agree. However, as you may have noticed from the things I listed above, they then said a lot more subsequently that suggested certain things very heavily without once saying "no, this isn't the case". And of course they also went ahead and released the software in some territories (and seriously, how many times does that need saying - THEY RELEASED IT ALREADY SOMEWHERE). So anything they say about when it'll arrive is
already nonsense because for some people it has arrived already, entirely legitimately. Do you know many software rollouts that have kicked off with new hardware with the software on in one country, then walk-in software updates in another country, both ahead of schedule, then no information at all for anyone else - not even an update narrowing it down to at least a calendar month given some people *did* get it early?
Also, again - is "if you don't agree this rollout was handled flawlessly, why don't you buy another phone?" much of an argument? MS is a big boy - I'm sure it can take criticism. In fact, I've been to a WP7 focus group run by MS where they specifically
asked for criticism and feedback so they could try and improve WP7.
So, you know what? You can settle for whatever a company bothers to do for you. If you're happy doing that, that's fine. Or you can say hey, I like the product a lot, but this could have been better. There could have been an end put to rumours early on to prevent expectations being built up then dashed. There could have been a proper global roll out rather than one plan here, another there. There could have been less nudge nudge wink wink teasing that turned out to be just that - teasing. And hopefully, if someone asks opinions and takes stuff like this on board, things will be better in future. We pay for this stuff, guys - we don't owe companies favours!