Indeed. I researched WP7 devices to death before I jumped on this particular phone. When I went in to ATT this morning I knew exactly what I wanted, from the phone right down to the details of the service plan. The customer service rep looked a little stunned when I walked up to the counter and I actually spouted off precisely what I was looking for. She started to ask if I wanted to look at a couple of Android devices and I stopped her cold before she even finished her sentence. I had already read too many stories in these forums where the rep would try to hardsell 'droid and iPhone devices, so I was already prepared for "the speech". I then proceeded to educate her on the pros of WP7 handsets and she just sat there staring at me like she didn't know what I was talking about. I think that's because she really didn't, which is a pity.