I think the biggest challenge Windows Phone has had to face is the media. I feel like since the phone was launched even Windows fans sites have done a great job of repeating the headline "WINDOWS PHONE IS DEAD", "THE DEATH OF WINDOWS PHONE", "THE END OF WINDOWS AND MOBILE", "WINDOWS MOBILE FAIL"...
I don't care how you spin this headline or how great your content is, for users who don't read the articles (developers, fans, potential adopters) that headline has been echoing on TheVerge, Windows Central, OnMSFT, etc.
Regardless of the KING's health, if you keep repeating that the king has is dying for years, eventually there will be a time the kind does die and you will be right. "But why would a headline affect the success of a mobile platform? You're so clueless!" I swear I can head some people say that. Truth is, success is mostly influenced by word of mouth.
In today's world, if you google/bing/duckduckgo/search online the words Windows Mobile/Phone -- most of the top hits are "Windows Phone is Dead". If I was researching a new product to buy -- then that's not one I'd want to consider. If I was a new developer, then I'm definitely not putting time to develop for an app that's at it's end.
I would love for someone to run a script on the major tech sites that talk about Windows phones and actually get a percentage of "WINDOWS PHONE DEAD articles" versus "Windows is great and will succeed."
I think you'd see more than 50% of the articles as being negative towards the OS. With that said, being a consumer, if I go to Amazon and most of the comments are negative -- even if the product seems to meet my needs, I will not chance it. Phones are even more personal to us than any product and they are something we depend on 60% of the time (statistic being guesstimated to make a point) to accomplish day to day (navigation, email, shopping, to-do, fitness, music, videos, games, social media, communication, etc.)
So the next time a media outlet asks "why do you think Windows OS failed" ask yourself first -- "What message has the media been giving?"
Note: I'm not saying MSFT is free of guilt, but even their leaders have gotten the perception that the phone isn't worth pursuing possibly given their sales figures and the reviews sites give.
The process as I saw it: **
1) Sites state, people Windows Phone is dead due to App Gap
2) People don't buy phones due to sites saying Windows is dying and doesn't have apps
3) Microsoft does not sell enough or promote product because people don't seem interested
4) Developers don't develop because the company seems to have lost faith
5) Sites re-state Windows Phone is dead (for the next few years)
6) Few users jump ship due to a dying platform
7) Microsoft stops developing phones because they are losing even more market share and whenever they update they anger customers by not supporting all phones **
8) Developers pull their apps because Microsoft's unclear message of commitment to mobile phones
9) Sites ask users Why is Windows Phone dead!?
10) We're on this forum trying to figure out why Windows Phone failed.
**Also agree with users who said about too many phones to support. Apple has made customers happy because they have very few models and they are almost identical to support. It also means all phones can be upgraded (even if they don't support all new features)