Just picked up the Surface 2 and the original Cyan touch cover to replace my iPad 2. Now all my friends (who are iPad users) are giving me a hard time. Guess we will see who has the last laugh
They are just showing they are insecure with their choice, otherwise they should just be curious about your new tablet and have a look at it.
It is similar to the situation when most people in a party is drinking alcohol (beer, wine, whatever) and if you don't drink all the rest feel uncomfortable and try to make you drink at all cost. They might think you make them look bad or highlight their incipient alcoholism. They prefer we all do the same, so they feel assured they are doing the "right" thing, and that there is no other viable option. That way they are not responsible of their choice: "Everybody does this, I don't need to think or choose, I have no responsability. I feel relieved!"