Or due to the fact that Verizon's moronic sales reps refuse to sell them to regular customers and you have to fight to buy one? I'm thinking this.....
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I am so tired of this ridiculous line. I could and did walk into numerous VZW company stores in Phoenix and they never hesitated to sell me a WP device. In fact, the Scottsdale company store made a point of telling me how good the 928 was with 8.1 loaded. The Icon is also still prominently on display next to the 928 and HTC in the west El Paso company store. The only device a VZW company employee ever tried to direct me from was the HTC Trophy and I should have listened.
As far as VZW marketing or not marketing WP, the attached images are the most recent emails from VZW and AT&T. Which one is telling me about WP devices? This is also not the first time I have received such emails and their snail mail flyers usually have one WP device listed as well.

I would love for someone to actually name a VZW COMPANY store that can be verified to have directed a customer to another device. I hear lots of claims that are never backed up by verifiable facts. BTW, if they are not company stores, that is no different than going into a Best Buy. They are franchises not owned by VZW, need to make a profit to survive, and are certainly going to direct people to the things that sell best and have the best margin. News flash, it is the nature of retail in a capitalist society.
As for who should market the Icon, 925, 928, etc., etc., compare the number of ads BY Samsung for its devices to those BY Microsoft for WP devices. For that matter compare the number of Surface or Office 365 ads by Microsoft to those for their own phones. VZW has advertised WP at a level commensurate with being the number three player. Beyond that it is on the manufacturer. I am sorry to all those who seem offended by the fact that some people do not like your specific phone but 1) this is not a conspiracy 2) wide distribution vs exclusivity does not guarantee success (it can actually have the opposite effect), and 3) it really is not a family member, just an inanimate object. In this case, in all likelihood the Icon was retired because very few people bought it and/or it has a flaw they do not want to publicize.