My Wife and I talk about this a LOT. Just a couple of hours ago, and really we don't have a plan B.
oh, I am I, Don Quixote, the Lord of La Mancha, my destiny calls and I go.... but, I'm tilting at windmills.
I have bemoaned the Satya Nadella Era. The plodding turning away from a consumer driven business to an enterprise business.
Because Microsoft can't really compete. Maybe in Cloud against Amazon, but the financial results showed a 50% growth in revenue with only a 3% growth in profit. As we have learned, that drains cash, and at some point Microsoft seeks markets with no competition. They fail at it. Zune, now xbox (360 was a market leader. One, not so much). Why? because they lack vision. If you are always seeking to catch up, you never will get there. without vision.
My Dulcinea would be an eco system driven by Microsoft. A home wired to an Amazon Echo like device. All cloud based. WIth a true smart watch, to control doors and cars. An MS auto OS, that links with the MS HomeOS, and seamlessly shares data. Instead of a smartphone, of 5 inches. I want a Surface Mini at 8 inches. 4:3 aspect ration, running Windows 10 Mobile. Imagine talking to the Surface Mini saying I need to go to HOme Depot, and get... drain cleaner, lumber for my deck, paint for the bathroom, etc. Then hopping into the car, and it has the nearest Home Depot, spun up on Nav, and when you approach, your smartwatch unlocks the door. and you are off. Even telling the car, hey, I need a soda, and you pull into a WaWa for a big soda. Scanning the barcode and adding it to your diary of calories consumed. Yet, the Car OS hasn't stopped running. It's still sorting out what aisles the items are in, and you jump back in. And head to the store.
As you leave the car, it hits up the Surface Mini with aisle locations, and color options say for the paint. which get's mirrored to your smartwatch. Drain cleaner, aisle 12 bin 42!. If someone tried to break into your car, why can't the CarOS take their picture and send it to the cops?
You check out and head home. The watch opens the front door when within 3 feet.
You get home and check your blood sugar, updates to Microsoft Health. Same for Blood pressure. Collating all the data to send to your doctor for the next visit in two weeks.
Your watch flashes that you have an incoming sky call and you head to the media room to get it on a Kinect enabled TV, with tvOS. All on windows 10 and all the data in the cloud.
when you plug in your Surface Mini near your bed, it becomes an alarm clock. and you say, Hey Cortana (or a name you desire) wake me at 6, I need to run 3 miles. Poof, it just works. or Hey Cortana, lower the thermostat for this room to 65F.
Most of all this is possible on iOS or android, and none of it is possible in Microsoft's eco system. They seem much more worried about "Bots" to order pizza. or get hotels in Dublin Ireland. And, I am I, Don Quixote, want real world interactions that seamlessly work, with little interactions. Not bots, just Life.
I'm scared to go to android because of google, the endless ads and poor security, and Apple freaks me out with their smug superiority.
But I realize Satya doesn't want what I want, and he cares little about me, or I think consumers in general.
So Soon(tm) isn't really coming and my La Mancha, is not in this realm.