Are you going to share this?
OK so I think looking at all the available evidence and rumours it goes like this:
- Microsoft announces Surface device, plans launch and makes agreements with suppliers for delivery from China based on estimated pre-order and launch sales.
- Microsoft opens pre-ordering worldwide on 16th October
- Pre-ordering goes crazy, in Europe Microsoft gets 600,000 pre-orders, compared to the 50,000 it estimated to have.
- UPS who Microsoft had made an arrangement with to deliver the estimation of 50,000 pre-orders freaks. It's a patriotic US delivery company, with close ties to Microsoft and Apple, and normally handles high profile deliveries for them, but has nowhere near the capacity in Europe to deal with 600,000 orders at once.
- UPS agrees to do the initial 50,000 orders that it agreed and was paid by Microsoft to do, but says it can't handle the remaining 550,000 orders (91.7%). On the Surface launch day, Friday 26th October and after the weekend, Monday 29th October, that 50,000 (8.3%) of lucky European and UK customers get their surface as planned. Microsoft panics too because it realises the remaining bulk of the customers have no chance of getting their surface for launch day, so gives out ?50 vouchers all round.
- Microsoft desperately needs to get the remaining 91.7% of Surfaces shipped, and fast, so it looks at couriers who have a large presence in the two main EU markets, UK and Germany, who have their own aircraft to get these things from China and distributed in 24 hours. It chooses DHL, a German company with huge presence in the UK.
- Microsoft arranges for DHL to perform the delivery and get the job done.
- Microsoft never uses UPS ever again. (wishful thinking?
).