The problem is people who are into Iphones, just think apps, apps and more apps, they see adverts with games/apps with available on Itunes or Play, nothing is ever advertised for Windows Phone, conversation ends there.
Talking to an Androidian:
People who are into Android, see specs, specs and more specs, 2.5Ghz Quad core 64bit, 3GB ram, Quad HD screen....errr 1GB ram and old tech processor, must be crap, plus it doesn't have apps and microsoft phone I read is going to die by the end of the year.
"but look at how slick and smooth the whole phone is"....."yer but its only got 1GB ram and really cheap"...."yes that called amazing value for money and well created UI"...."couldn't go back to 1GB ram even the flagship only has 2GB and an old 800 snapdragon"...."yes but it doesn't matter, even the Iphone 6 only has 1GB ram, WP is smoother than that"...."yer but I hate Iphones".....impossible conversation
Talking to an Iphonian:
but look at how slick and smooth the whole phone is"...."hmm its not made by Apple"...."No its made by Microsoft"..."but its not an Iphone"...conversation pretty much ends there.
We have a battle on our hands.