JohnIvory
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- May 30, 2014
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Apple is the exception to this, Android however, along with Microsoft is making its way through low cost devices. The flagship phones just bolster the mindshare. Don't overlook the power of high volume low cost. Hell even the most successful grocers (Walmart, sams club etc.) survive through mass volume sales and low cost products.
I don't think it's impossible to make money on high-volume-low-cost. It's just very hard, especially in a market where the OS is ubiquitous and it's difficult to differentiate (like Android, Windows, and Windows Phone). And in the case of Windows Phone, Android is occupying the only space we can eat into.