You call BS on people loving to complain? More people come to forums to complain about an issue then to praise an item, feature, service or etc which is a fact. While 10,000 people could say complain that Windows 10 sucks there could be millions who love it hypothetically speaking. I have not seen a negative review of Windows 10 yet other then some saying don't upgrade yet because of bugs more then it being a bad OS. Windows 8 for all intense and purposes was a flop and got panned by reviews. There was a reason why they added the start button back on Windows 8.1 and why they have the menu back in 10.....
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There's a very good explanation for the bad Windows 8 reviews. Microsoft released it as more of a tablet OS for tablet form factor hardware that did not catch on in terms of market share. Many people therefore had desktops, and Windows 8 was a horrible experience for desktop only users.
The few that did have something like a Surface were very few in number. Add to that, Microsoft never really showed off how to get the most practical use out of its touch first based OS. I learned from a very knowledgeable sales person, and after that day I became hooked on gestures, and bought each Surface since.
Once the, more in size numbered, desktop users became too vocal, Microsoft shifted it's strategy to appease them. Hence what we see in Windows 10. So whatever review you read really reflects relief from all the previous vexation of the desktop Windows 8 experience.
So, it's not as cut and dry as you like to think whereas W8=fail / W10=perfect. Microsoft is too disjointed as a company to make such contrasting views.
Their software products reflect the identity crisis that they perpetually suffer from. Example: 'Devices & Services', no 'Mobile First, Cloud First', no 'let's restructure again'. All within a year! I expect all that we discuss now to significantly change again in August 2016.