Why can't I open text msg (get media content now) on my blu windows 8 hd lte phone?

[Windows Central Question]

Whenever friend or family sends a picture via text. I get the same message

 

[Chintan Gohel]

Whenever friend or family sends a picture via text. I get the same message

Is your phone connected to internet through cellular or wifi? I'm assuming those photos need to be downloaded first