Windows Phone has to catch Google Now, NOW!!
When I first putdown a BlackBerry and picked up a Windows Phone one of things that drew me inwas its paradigm to be a smarter phone:
At the time, Androidwas complicated - overrun with menus, cluttered with widgets. iPhone was allabout silos - hop-in, hop-out, you do the hokey-pokey and that's what it wasall about - constantly re-entering the same data at each silo...
Ahh but WindowsPhone.... It "was" fast, fluid, with whimsical animations that mademy device feel alive all while intuitively managing background tasks so Ididn't have to. And i got a lot bit moreout of my battery than those other smartphones did (always to my friendssurprise)....
but what it didbetter than any other phone was it was smarter, more efficient. the language ofreduction, and the focus on typographyand hierarchy made it easier and faster to consume content. It surfaced information faster too. Dedicatedcamera button... I never missed the shot, even if my friends did.. "Onetouch" to Bing that made my friends think I could do black magic when iwas able to tag a song at the pub faster or "Scout" the perfectrestaurant or bar when we were traveling...in fact my Windows Phone pretty muchalways "Smoked" those other phones...
But now in WindowsPhone 8 i feel the platform is going in a different direction... so focused onapps and of course i know it's important for the ecosystem to grow, but are welosing our way?...App connect was such a great concept - I wasn't constantly re-enteringdata: the restaurant information was passed to reservation app which was thenpassed to my navigation app... Now the paradigm i hoped to avoid I'm consumedby. I'm in and out of the People Hub and The Facebook App because thefunctionality of the hub hasn't really expanded since 7.5. Do I go into thePeople Hub or the Facebook app? and Twitter or LinkedIn? Still no Foursquaresupport in the hub? Which is faster -hubs or app silos? Which do I use - thehubs or the individual apps? it's becoming always a dilemma and one that'swasting my time...
All the while, The latest Androids are making great advancesin building the next "smarter" phone. With Google Now you get allthis information that is relevant surfaced to you, a smarter mobile device. Withouteven searching, relevant information is surfaced to you. Mobile boarding passesdelivered directly to you, intuitively, when you arrive at the airport,notifications pop-up on your phone "It's time to leave for work in themorning," based on the current traffic conditions, search results beforeyou search, sports scores of teams you've searched for, translate and currencycards for when you leave the country, your hotel confirmation email when youarrive to check-in at the hotel... My friends' Jelly Beans are becoming sweeterthan my Windows Phone...AND they're arriving at the information I need fasterthan I can now with the new Google Now assistant. ...It's impressive and it's the nextlevel in the intuitive assistant smartphone - crunching all the data so youdon?t have to; and, something I can't help think might make my day moreefficient and easier than my Windows Phone currently can.. And Key Lime Pie?Who doesn't like key lime pie, it only sounds like it's getting better..
yeah live tiles haveevolved and yeah they're certainly more personal than they were in WindowsPhone 7.5, that glance and go is still a great concept, but I wouldn't bet itall on black on live tiles where most are updated as infrequently as hours, andstill yet most developers haven't wrapped their heads around the potential oflive tiles and aren't deploying live tiles in their applications to fullpotential..
What we need NOW inWindows Phone 8 is to tighten up what was first started in Windows Phone 7 andthat's to be the smarter smartphone. If we don't have apps from all theairlines then we need for our OS to fill in and surface mobile boarding passesfrom our email when we arrive at the airport...and all the little things Ican't think to do, but that my smartphone could. We need a Google Now onWindows Phone 8 Yesterday. Because, "yesterday all my troubles seemed so far away."